Privacy Policy

This Privacy Policy is provided for informational purposes only and is intended to explain how Auctum (“Company,” “we,” “us,” or “our”) collects, uses, and safeguards information in connection with this website.

This Privacy Policy does not create any contractual rights or obligations beyond those required by applicable law. Auctum’s data practices related to client services are governed exclusively by executed service agreements and applicable data processing addendums, where applicable.

While we take reasonable measures to protect personal and business information, no method of transmission or storage is 100% secure, and we do not guarantee absolute security.

These Privacy Policy Terms and Conditions (“Privacy Terms”) govern your access to and use of Auctum’s Privacy Policy and your interaction with this website.

By accessing or using this website, you acknowledge that you have read, understood, and agree to these Privacy Terms.

1. Scope of Privacy Policy

This Privacy Policy applies only to information collected through this website and does not apply to information collected through:

• Client-owned systems

• Third-party platforms

• Offline interactions

• Services governed by separate written agreements

All client data collected through service engagements is governed by contractual agreements, not this Privacy Policy.

2. Information Collected

Auctum may collect business-related information, including but not limited to:

• Names, emails, phone numbers, and company details

• Website interaction data

• Form submissions

• IP addresses and device information

• Tracking and attribution data via cookies, pixels, or similar technologies

We do not knowingly collect personal information from individuals acting outside of a business capacity.

3. Use of Information

Information collected through this website may be used to:

• Respond to inquiries

• Improve website functionality

• Analyze traffic and engagement

• Support marketing and attribution analysis

• Comply with legal obligations

Information is not sold to third parties.

4. Third-Party Tools & Tracking Technologies

This website may utilize third-party tools, platforms, and integrations, including but not limited to:

• Analytics providers

• CRM platforms

• Automation tools

• Advertising and attribution technologies

Auctum does not control the data practices of third-party providers and is not responsible for their policies, security, or compliance.

5. Data Accuracy & User Responsibility

Users are responsible for ensuring that information submitted through the website is accurate and lawful.

Auctum is not responsible for errors, omissions, or inaccuracies in user-provided data.

6. No Guarantees of Data Accuracy or Attribution

Reporting, attribution, and tracking data collected through this website are subject to technical limitations, platform policies, and user behavior.

Auctum does not guarantee the accuracy, completeness, or timeliness of any tracking, analytics, or attribution data presented.

7. Limitation of Liability

To the fullest extent permitted by law, Auctum shall not be liable for any loss, damage, or harm arising from:

• Use of this website

• Submission of information

• Reliance on analytics or tracking data

• Unauthorized access despite reasonable safeguards

8. Policy Updates

Auctum reserves the right to update or modify this Privacy Policy and its related terms at any time. Changes will be effective immediately upon posting.

Continued use of the website constitutes acceptance of the updated Privacy Policy.

9. Governing Law

This Privacy Policy and its Terms shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to conflict of law principles.

10. Contact Information

Questions regarding this Privacy Policy may be directed to:

Auctum
[Insert business contact email]

Auctum uses cookies and similar tracking technologies to enhance website functionality, analyze traffic, support marketing efforts, and improve user experience.

Cookies are small data files stored on your device when you visit a website. These technologies may collect information such as browser type, IP address, pages visited, time spent on pages, referring URLs, and interactions with website content.

Types of Cookies Used

Auctum may use the following categories of cookies:

1. Essential Cookies
Required for basic website functionality and security. These cookies cannot be disabled.

2. Analytics Cookies
Used to understand how visitors interact with the website and to improve performance and usability.

3. Marketing & Attribution Cookies
Used to support marketing activities, audience measurement, and attribution analysis across advertising platforms.

4. Functional Cookies
Used to remember preferences and settings to enhance user experience.

Third-Party Tracking Technologies

Auctum may utilize third-party platforms and tools that place cookies or tracking technologies on your device, including but not limited to:

• Analytics providers

• Advertising and attribution platforms

• CRM and automation tools

These third parties operate under their own privacy policies, and Auctum does not control their data collection or usage practices.

Cookie Control and Preferences

Most web browsers allow you to control or disable cookies through browser settings. Disabling cookies may impact website functionality and performance.

By continuing to use this website, you consent to the use of cookies as described in this disclosure unless you have disabled them via your browser or cookie preference tools.

GDPR “Lite” Disclosure (EU / EEA Visitors)

While Auctum operates primarily as a U.S.-based B2B company, we provide the following information to comply with applicable data protection principles where required.

Legal Basis for Processing

Where applicable, Auctum processes data based on one or more of the following legal grounds:

• Legitimate business interests

• User consent (where required)

• Compliance with legal obligations

Your Rights Under GDPR

If you are located in the European Union or European Economic Area, you may have the right to:

• Access personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict processing

• Withdraw consent where processing is based on consent

Requests may be submitted using the contact information provided below.

CCPA “Lite” Disclosure (California Residents)

Auctum provides the following disclosure for California residents in accordance with the California Consumer Privacy Act (CCPA), as amended by the CPRA.

Categories of Information Collected

We may collect the following categories of business-related information:

• Identifiers (name, email, phone number)

• Internet activity (website interactions, analytics data)

• Business contact information

Use and Disclosure of Information

Personal information is used solely for business purposes, including website operations, marketing communications, analytics, and service delivery.

Auctum does not sell personal information as defined under CCPA.

Your California Privacy Rights

California residents may have the right to:

• Request access to personal information collected

• Request deletion of personal information, subject to legal exceptions

• Request information about data usage and disclosures

Requests may be submitted using the contact information below.

Data Requests & Contact Information

For privacy-related questions or requests, contact:

Auctum
📧 [Insert Privacy Contact Email]

We may require verification of identity before fulfilling certain requests.